Birmingham Harley-Davidson Consumer Reviews testimonials

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Heart of Dixie Harley-Davidson
333 Cahaba Valley
Parkway N
Pelham, AL 35124
Phone:(205) 560-1234

Intersection of Hwy 65
and Hwy 119 at exit 246
behind Kangaroo Gas
and Golden Corral

Our GPS Coordinates
N33 20 26.6
W86 47 03.9

Testimonials

What some of our customers say about our dealership.

To add a testimonial of your own, submit it on the Customer Survey Page.

"What a great dealership. Trailered our bikes from Wisconsin for winter ride in Florida and they gave us permission to leave vehicle @ dealership for the week. Thanks guys was a great ride"

By: Anonymous WI

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"My wife and I came in on Feb. 16 to get out of the cold. The sales lady Leslie was very helpful showing us the types of heated gloves. Jay at the service counter got the bike right in so we could get back to our trip and Matt, the tech, went to great lengths showing me the new wiring. I have been in a lot of harley dealerships and I rate your store as number 1."

By: Phil Friendsville, TN

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"My boyfriend and I recently purchased the 1200 Custom 110th Anniversary Edition. Within seconds of walking into the dealership, we were greeted by Scott Sheppard, one of the sales associates. He could not have been more friendly or helpful! It took us a long time (3 days) to make our decision on the bike and Scott was there with us every step of the way. On the day we signed the papers Scott even came in on his day off! And he was having surgery the next day! WOW! What a great impression he made on us! We highly recommend Scott!"

By: Jordan Birmingham, AL

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"you guys are great! can't recall when i have been so happy. my friend introduced me to Pat to get the ball rolling and Chase & Pat made my dreams come true, Pat you said you would an you did . Thank you guys!!!!"

By: howard Odenville, AL

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"As a seasoned bike rider and Harley owner before buying a 2013 Road Glide, my expectations were high and I was not let down...the entire staff from Mike Binder in sales, to Will, Pat, Ginger, Kyle in service, have all exceeded my wishes...the bike and the service are second to none....Will and Mike spent allot of time showing me the different exhaust options and now I am stopped nearly everywhere I ride and I tell them the 411 on where to go for this type of sound and service! Second to none!"

By: Jerry Birmingham, AL

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"I purchased a new bike about 2 weeks ago and everyone I came in contact with at Heart of Dixie Harley-Davidson were super nice and very helpful. J.J. was very knowledgeable in helping me with what bike I needed and Will was great at making recommendations on how to make the bike sound the way I wanted. Sherri was very good at explaining all the financing to us and really seemed excited about us getting a Harley. I also received great customer service from Amanda while I was looking for a helmet, jacket, and gloves. I will continue to visit and do business with Heart of Dixie Harley-Davidson because of all the great employees and the superb service I received. Thanks! Mike Yates "

By: Mike Calera, AL

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"I just want to say thanks to the service team !! They really know how to take care of their customers. I appreciate you for going the extra mile.... Josh , Kyle , Will and the rest of the team !!! Thanks a lot !!! "

By: Jamada Calera, AL

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"Extremely pleased with our experience. JJ was a great sales rep, stayed late for us to finish our purchase! Definitely recommend it to our friends!"

By: John D. Selma, AL

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"What a delightful experience, dealing with the service and parts departments! Friendly, helpful personnel, that make you feel like you are valued! "

By: Robert Tuscaloosa, AL

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"I recently moved to Alabama and I was recommended to the HD dealership in Pelham, because the one in Huntsville was not reputable. I made the long drive to Pelham for my 20,000 mile service. During the service my bike had a mishap, and I was immediately called by Josh who explained the problem and corrected the problem to my satisfaction. I will recommend your dealership to all my co-workers and friends because of the professionalism and compassion that Josh showed me. He is truly a great representation for your dealership and Harley Davidson. "

By: Anonymous Arab, AL

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"I had a great time picking out my very first bike! Everyone was helpful, knowledgable, and friendly. The staff went above and beyond to cater to my family (including my children). I would definitely reccomend this dealership to any one looking for a bike. "

By: Krista Sylacauga, AL

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"I took my bike in for the 20,000 mile service, unfortunately your staff dropped the bike and broke my mirror and damaged my hard saddlebags. However, your professional staff admitted their error and compensated for the damage. I was highly impressed and will continue doing business and plan to purchase a new Road Glide, because of the good service. Thank you.------------------------------------------------------------------------------ Sorry for the misshap. If or when we mess up we own up to it.That kind of thing don't happen very often.We thank you for your business and look forward to seeing you soon. Mike Gay General Manager "

By: Anonymous Arab, AL

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"Thanks to Mike Binder and all the staff at Heart of Dixie HD for the great experience while purchasing my first Harley Davidson, a 2012 Street Glide."

By: Billy Pell City, AL

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"Deonte is one of the most comprehensive, polite service representitives I have met. He made sure that making this customer happy was his primary goal. I have had Harleys for 31 years and the service I received has not always been stellar and the atitudes not always accomodating. More service reps like Deonte will keep Harley at the top of the pack. Thank you Deonte!"

By: Ken Tuscaloosa, AL

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"I would like to take the time to personally thank the guys in the service area, specifically Deonte, Kyle, Cody, and Courtney. All of them went above and beyond what I would have expected to ensure that my Ultra was in the best of condition before getting back on the road as well as identifying and correcting other problems that were found during the repairs. They without a doubt saved me lots of money and possibly my life should something should have failed later on down the road. I owe these guys more than just a thanks but definitely plan on visiting on my way back through to just say hi and thank them again for their help."

By: Donald Plato, MO

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"DID NOT GET TO SPEND MUCH TIME WITH SALESMAN (CHASE), A VERY BUSY DAY AT HEART OF DIXIE. YOU GUY'S WERE GETTING SLAMMED BUT I STILL HAD A GOOD EXPERIENCE. A GREAT STORE, KEEP IT UP!!!!!!!!"

By: RONNIE Columbus, MS

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"My husband and I were riding back to KS from South Carolina when our starter quit in Birmingham. We can't begin to thank you enough for having your service dept. open on a Sunday. Everybody was so nice to us and we met some really fantastic people while we were waiting. Again, thank you so much for getting us back on the road. Other dealerships could take lessons from you in customer service. You are the best!!"

By: Julie Winfield, KS

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"Excellent experience with great salesman"

By: Monty HELENA, AL

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"Please accept my high praise in my purchase experience at your Pelham dealership and your extraordinary salesman Mike DeSantis. I have nothing but praise. He went above and beyond in his superb customer service in my purchase of my new Harley. Please share my compliments. I immediately signed-up for R.I.D.E. as a common sense action for any new rider. I have been back to buy more acessories, What a great dealership! I cannot recommend it more highly."

By: Monty HELENA, AL

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"I bought my first Harley last Saturday at the Pelham Location. As my wife and I walked into the store, Mike Desantis greeted us and took all the time we needed to ask questions. My wife and I left for 1 hour and went to a Rice Burner dealership and they would not even come speak to us. When we came back to your dealership Mike came right back up to us. My experience was GREAT at your shop. The service Dept (Josh) gave us a tour of the shop and answered our questions. Pat the Sales Manager was Very nice. I could not have asked for a better Sales Person then Mike D. His knowledge of the bikes and everything was great. Thank you for a GREAT experience. Just joined H.O.G. today and can't wait to do some riding with you guys."

By: Doug Alabaster, AL

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"I purchased 2011 Road King with the excellent help from Sherri Simmers and the whole staff at Heart of Dixie. I look foward to doing more business in the future. "

By: Robert Helena, AL

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"I am the proud new owner of a beautiful 07 Dyna Low Rider. This is my first Harley. Mike DeSantis is by far the best salesman I've ever dealt with. I would recommend this dealership to anyone. I had a great buying experience, and will be back again. Thanks."

By: Jeremy Hueytown, AL

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"I have been riding metric bikes for years but always wanted a harley. I had been into your dealeaship many times to look at what was new. I stopped by and there were three or four employes together talking and i asked if they had any road king standards as i did not see one on the floor. Mike Desantis said let's go look in back. He realy impressed me and showed a sincere interest in my concern. As we looked and talked we found the bike i wanted, but we had to get it from another dealership. This was no problem for him. Through his professional attitude and hard work he made the sale and a friend in me. I took the tour and met all deparment heads and was realy impressed with eveyone and the dealership as a whole. I am excited about being a harley owner and would recomend the team at Heart of Dixie to anyone. Thanks to all Jimmy Wesson"

By: jimmy maylene, AL

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"Great sales department, as well as the parts and service. A+"

By: Gary Danville , AL

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"Glad I finally broke down and got what I've always wanted. The World of Harley is truly a brotherhood as I've already come to notice. Thanks for helping me realize a dream."

By: Douglas Birmingham, AL

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"I've bought things at alot of places, but you guys are the best. I'll tell anyone who will listen. Thanks "

By: marlon arab, AL

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"Bought my 2nd Harley from your dealership 5 mos ago, a redhot sunglow Streetglide Trike. Returned yesterday for some performance mods. My every experience at Heart of Dixie has been excellent! GM Mike Gay has assembled an exceptional staff of professionals in every department. I live approx. 80 miles away and bypass 2 other H-D dealerships to bring my business to them. If not for the distance involved, I'd love to join their also great HOG Chapter. "Papa Turtle". Attalla, AL"

By: Russell Attalla, AL

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"I was in about a month ago and have been meaning to get on here and thank ya'll for the great service. I had a minor problem but was concerned just the same. Josh was the one who wrote me up and took all the time I needed to explain concerns.....super nice and very professional. Also as the tech (Cody Henderson) parked my bike I stopped him and asked a couple of questions. He was very responsive and professional also. I recommend you guys to all my riding buddies and will definitely not hesitate to have you service MY bike in the future. Keep up the good work!!!!!"

By: Fred Northport, AL

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"We have been to Harley Dealerships all over the country and Heart of Dixie is by FAR the BEST in every aspect. The entire staff are the friendliest and most helpful from the time you walk in the door. Dan is a truck driver and was waiting to make a delivery near Heart of Dixie HD so he walked in to browse and check out the bikes. He happened to find the perfect ride. Since Dan was working he had to leave so the sales staff offered to hold the bike with a small down payment until we could iron out the sale. We were able to do most of that by phone with Doug over the weekend and when we flew from Wisconsin, Blake (our fantastic sales guy) and his wife Janie were wonderful enough to offer to pick us up from the airport to avoid hassle of arranging a shuttle or cab. We were discussing our plans for the ride back home on our new to us 2007 Screamin Eagle Dyna and Janie looked up a good route and great places to stay for the trip. We were in with Pat going over financing and completing our purchase and he was terrific, explaining everything and going over the extended warranty info. We were left with NO questions. While there we were lucky enough to meet the previous owner of our bike which was quite a treat. He is also a very pleased customer of Heart of Dixie HD that he comes in all the time to visit and see whats happenin with everyone. When we finished with Pat we then went to buy some things we needed for our trip home and Katie helped us with everything. We needed helmets and rain gear and Dan needed a new pair of boots. Katie was terrific. She knew everything about all of the apparel and how it should fit for comfort and functionality. We will be regular customers of Heart of Dixie HD...no doubt about that! Although we live 750 miles away, their service by every staff member in every department is outstanding and makes the trip well worth the time. We were taken on a tour of the entire dealership and meeting them all was quite an experience. The guys in the shop for service and repair were great too! THANK YOU Heart of Dixie Harley Davidson!!! "

By: Dan & Mary Lake Geneva, WI

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"The friendliest Harley store I've ever been too! You always feel welcomed the minute you walk through the door. "

By: Janie Bremen, AL

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" Hello, my name is Glenn Morgan and I am 43. I have been riding motorcycles as long as I can remember. My mom taught my brother, my sister and me to ride when we were very young. I had always owned metric bikes and the bike I just traded in was a Honda VTX 1300C; which was a good bike. The thing is, my brother rides a 06 Road King, my sister rides a 09 Road King and my brother-in-law just traded his Street Bob for a 2010 Street Glide (which pushed me over the edge) and they have been riding Harley’s for years. So, as you can imagine they have been giving me a lot of grief about getting a Harley. When we go ride they always manage to get me to ride one of their bikes and I can’t believe the difference. I have been looking seriously at Harley’s for almost a year and my brother-in-law and I took a Street Glide for a test ride last October and I fell in love with it the first time I rode it. I had even tried to trade with two different dealers here locally, but we just couldn't get the deal together. Buzz and the other folks that worked with me on buying my FIRST HARLEY made the whole process easy. I bought a Street Glide and I LOVE it! It was well worth the 5 hour drive to your store for this bike and the way I was treated through the whole process was great. If I ever decide to trade this bike, I will check with you folks first. Thank you all for all of your help. "

By: Glenn Morristown, TN

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"I've been a Goldwing rider for over 30 years and put up with their total contempt for the customers and laxidasical service on the big bikes. I started looking at the "New Harleys" about 4 years ago. I was so very impressed with the Dealership I decited that I would replace my aging 1500 with a new Ultra. In Nov. 08 I got my Ultra and the Dealership was outstanding. All departments treat you like family. You can just come in and have coffee, popcorn, brouse and talk to other owners and shoppers. The "Wing" has 96,000 miles and I'm keeping it, but I love the Hog. I ride it most of the time and enjoy it more each time I get on it. Thanks, Heart of Dixie! If you're thinking of buying, trading or just shopping you've got to go there, they're Great. John Davis "

By: John AL

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"How awsome you guys are! Yall have one of the friendliest, cleanest, well organized delerships I've ever seen. It is such a pleasure to visit your delership. To the service department, Chase (The service writer) always goes out of his way to help me. He is always very curtious. The work performed on my 2006 sporster 1200c is always perfectly done. I also have to commend the wash guys, every time the work is completed my bike is always spotless. I always look foward to comming to visit because I know everyone and I mean everyone at your delership is gonna go out of their way to be so friendly and helpful. Thanks for all yall do and keep up the awsome job yall are doing. "

By: Jeremy Northport, AL

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"I just wanted to thank you all for a easy purchase and thanks to Mike Desantis for e-mailing me all the pics. of the bike and thanks to everyone for making me feel special and treating me just like I had purchased a new bike ! I love my 1999 Fatboy it runs great and looks good !I will be purchasing other Items because of the good service and customer appreciation that you showed me! "

By: Jimbo Selma, AL

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"From the moment I walked into the store I was impressed with the organized and logical layout. My second impression was the welcome and friendly greeting from the wonderful lady at the front desk. My third impression was actually a surprise...a very knowedgeable and extremely helpful salesperson - Mike DeSantis. Mike has the very rarely found abilty to, within five minutes of talking to a person, show them the best choices to fit there needs. Mike quite simply knows that the most important thing is; what do you want to do with the bike? Then his excellent product knowledge makes the rest easy. Simple idea but hard to find - an intelligent and knowlwdgeable sales person...and from what I read you are fortunate enough to have to have others on your staff like that, AMAZING!!! "

By: Calvin Birmingham, AL

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"Heart of Dixie - Harley Davidson Rocks! I have bought a lot of things over the years but this was simply the most stress free. There is no better customer service throughout an entire organization! I bought a "New" 2008 Rocker in July of 2009. I love the bike and want to thank both Sherri and Mike in the sales department for their excellent service!"

By: Scott Birmingham (Hoover), AL

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"I HAD NOTHING BUT A GREAT EXPERIENCE AT H.O.D. FROM MY FIRST VISIT TILL I FINALLY BOUGHT A HARLEY 10 OR 12 VISITS LATER IN A 3 WEEK PERIOD.LOL THE WHOLE STAFF WAS FRIENDLY AND HELPFUL IN MY DECISION AND PURCHASE.I REALLY APPRECIATE ALL THE HELP FROM EVERYONE ESPECIALLY BUT NOT LIMITED TO; SALES MIKE DESANTIS AND CHROME COUNTER JJ. TWO THUMBS UP!! THANKS ALOT !! SEE YALL FOR MANY RIDES TO COME !! "

By: WARD HOOVER, AL

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"Sales force really went out of their way to assist me with my purchase,Especially Ray,Steve and Mike.Josh in service dept. really took care of my needs and Sherry Rodio is Super Top Notch in he merchandising dept. who went above and beyond to help me find what I needed.Felt more like family than it did a business deal."

By: JC Leeds, AL

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"I bought my first Harley in April. Mike had taken such good care of me during the time between our first contact on the phone all the way thru the day I picked up my FXDC. So come Aug when I was thinking about trading for a FLSTC, my first call was to HOD and Mike. Once again Mike went out of his way to take the time to help me out. Even though it was Friday and very busy Mike took my info said he would get back to me as soon as he could (which was less than 30 minutes). With his help and service we had another deal and I got the bike I wanted. Thanks again"

By: Craig Montgomery, AL

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"thanks to doug and tim for the help getting my 2nd bike from heart of dixie.the only place to go.lets ride"

By: billy bessemer, AL

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"Mike Desantis was excelent. I saw my 07 superglide online on Wednesday, went to look at Thursday and rode it to Panama City on Friday. Met all the sales and service staff, whom are wonderful as well. Would surely reccomend them to anyone. Thanks to everyone at H.O.D. Fred Cross"

By: Fred Pinson, AL

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"Mike, You and your staff made our visit totally awesome . You have a terrific staff. They really made us feel like we were family. We have no dealers any where close to us whom can compare to the way we were treated. Thanks for many memories and hope to visit again sometime. Yours truly, James Opie Yarbrough. State Line Chapter of the Iron Warriors."

By: James Opie MS

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" Just wanted to say how pleased I was with my experence with Heart of Dixie Harley-Davidson and the Sales, Service and Parts staff, everyone from Mike De Santis (who worked with me durning the purchase) to the parts and service folks when I ordered a rack and set up an appointment to have it installed, even the receptionist that answers the phone when you call is sweet as a peach. Again, thanks you folks are great."

By: jeff Montgomery, AL

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"I was visiting in January, I came in to buy a shirt and was helped by Sherri in motorclothes. She was professional and very helpful. because of her I will definitely come back to visit your dealership. Rock on Sherri"

By: Ray Lakewood , CA

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By: Ray Lakewood , CA

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"I'd like to commend Jeff Dailey on being very professional on 18 Dec 08. I'd visited my brothers in the area after flying in from Kuwait a few days earlier. I stopped by the dealership prior to leaving for home in Columbus, MS. He met me just as I passed the entrance and asked if I needed help. I had no intentions of buying, but just wanted to see their selection and prices. The next thing I know we're sitting down doing some numbers. Shortly there after a sign with my name on it saying (sold) is placed on a Vivid Black 2009 Softail Deluxe! There wouldn't have been a sale if the atmosphere hadn't been right. Jeff was on point with information and was a straight up guy. I had a tremendous experience and there's nothing like getting back into the wind after 4 1/2 years. I'll see you guys in May and can't wait to see the bike after it's Chromed to the Bone! "

By: Larry Columbus, MS

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"I just bought my first Harley after two metric bikes and I love being proud of my bike when I pull up to any bike gathering, etc. However, an unexpected benefit of owning a H-D is the family atmoshere that Heart of Dixie gives you when you walk in the door. I enjoy coming by just to 'hang out' with the sales and service guys. Unlike other dealerships, I feel welcomed to talk about bikes, accessories, etc. even if I am not buying anything that day. The staff has been very helpful with my bike purchase and all of the accessories that I have bought at your location. Thanks for taking the extra effort. It is noticed by your customers!"

By: Gary Pelham, AL

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"I JUST BOUGHT A 2009 DYNA FAT BOB. TRACY & DOUG BOTH WERE VERY HELPFUL. Heart of Dixie has a "make yourself at home" atmosphere and were very professional and every employee spoke to me and tried to help. Thanks alot, Tracy and Doug, for helping me get my first Harley and the new love of my life. Thanks, Dave"

By: DAVID TRUSSVILLE, AL

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"The best H-D store I have ever been to!!"

By: charles reind cityox, AL

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"I just wanted to tell everyone at Heart of Dixie harley that I appreciate all that you did for me for the purchase of my 1st Harley. I bought a XL1200 Nightster and Steve helped me with all the goodies to put on this bike. Ray thanks to you for all your help to, Robbie thanks for showing me all the neat stuff in the store. The bike runs and drives really well. Everyone that has seen this bike really likes it. You will always have my buisness in the future. Look forward to seeing all of you when I come down for 1st bike checkup. Thanks Jamie Machen Scottsboro Al."

By: Jamie Scottsboro, AL

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"I just wanted to say that I had a very good experience with the purchase of my 2009 FLHX from Heart of Dixie HD. While I was walking around waiting on paper work to get done I was asked by almost everyone in the dealership if they could help me, that is a big change from the first time I ever walked into thid dealership. I would definitly recommend buying your Harley-Davidson from them!"

By: Kyle Eastaboga, AL

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"great dealership."

By: michael gadsden, AL

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"I HAVE FOUND A NEW HOME @ HEART OF DIXIE, WITH THERE TOP NOTCH SALES TEAM I'M A PROUD OWNER OF A 08 ROCKER C, I VISITED MANY DEALERSHIPS FROM NORTH AL. TO SOUTH AL. WITH IN FIFTEEN MINUTES OF TALKING TO THE SALESMAN SCOTT I KNEW I WOULD MAKE A PUCHASE FROM H.O.D."

By: michael gadsden, AL

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"My Husband and I were looking to get another bike. We was searching on the internet to save in all the driving time. We walked out Saturday evening with a new 2008 Ultra Classic Electra Glide. Travis & Doug worked with us on everything, even filling it up with gas. We are very pleased. My wife was surprized I did not sleep next to the bike when we got it home. Thank You all for your hard work and such a nice place. Tony & Debbie James Millbrook,AL"

By: Anthony Millbrook, AL

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"I have been riding HD's for 37 years , and have dealt with dealerships all across the country .. I have had good and bad experiences .. We were in the market for another bagger .. Late Saturday , almost closing time , I spoke to Robbie Nix , and he called me back well after closing time .. I told him we would see him on Sunday afternoon to look at the bike .. Long story , short , we got the scooter Sunday and had a great experience with Robbie and Doug in the Buisness Office .. Came back Monday to pick the bike up , was introduced to managers in each department and given a tour of the service department .. Really great to have a great , not good experience with a dealer who is not so far away .. "

By: John Prattville, AL

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"I have to say Wow!! what a great place! I went to a dealer south of you on 6/28/08 and could not even get a Hello, May I help you, or anything. A friend suggested for me to drive up to Pelham and visit Heart of Dixie. I did just that and drove away on my new 08 1200N. Everybody was great in every department I was taken to. Maybe you all should take over the dealership south of you. I will continue to drive the extra 60 miles to Heart of Dixie for ALL my Harley needs. Thanks and keep up the great work."

By: James Verbena, AL

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"I purchased a 2007 Screaming Eagle Ultra Classic and I love the bike,it's a beast.The dealer worked very hard to get all the books and extra keys etc.from the seller as they were not that cooperative once they traded the bike in.I want to thank Ray Ronk for that little extra he went through to get these things.Thank You. Joe Cody"

By: Joseph indialantic, FL

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"I was interested in purchasing a new Harley and have been to four dealerships in Alabama before visiting Heart of Dixie. From the time I walked in the door, everyone in the dealership made you feel like you have known them for years. I met with salesman Travis Walton who I had chatted with over the internet and was able to make a deal within a few hours. I recommend to anyone in the state to go here first and have a look around and meet all the talented folks working there. I will drive the extra 100 miles to this dealership for all my needs on my new Harley. You just don't meet this kind of staff at any Harley dealership."

By: Michael Honoraville, AL

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"later I picked up the bike, got a tour of the facilties,shop,ect. and two free shirts! The two young boys in the shop helped load me on a trailer and I brought it home. I am very happy! I will return there even though it is a long way from home. Thanks so much!"

By: Bill Kosciusko, MS

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"I had two bad experiences with the HOD service department and vowed never to have my bike serviced there again. Well, while out riding one day I stopped by to pick up some extra bulbs and some cleaning solution. While there I was talking to Mike Gay, he was telling me about all of the changes that had been made at the dealership and his service/business philosophy. I then told him about my unfavorable experience with the service department and he asked me if I would give them a chance to make right. Well I did, and what a pleasant experience it was. They were very busy that day but the service writer took the time to acknowledge my presence and tell me that he would be with me in just a moment (that is a sign of professionalism). I gave him a brief history of the problem (fuel gage stuck on full) and he took the bike in. 3 days later I received a call that the bike was ready. The service ticket detailed what was done and I left. Five tanks of gas later and it is still working as it should. Thank you Mike for all of your hard work it has paid off. Thank you to the service department for your professionalism. Joey Jones 205.296.6234 "

By: Joey Hoover, AL

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"YOU GUYS ARE AWESOME!!!I was down there today 4-5-08. Bought a 08 sporster 883.Everyone down there was super nice in evry department.Thank you for all the help and dedication to makeing sure we felt at home!!!!"

By: jason athens, AL

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"my salesman jeffand scott in parts are two very cool guys they took good care of me and made me part of the harley family thanks guys p.s. ive contacted harley home office and told them what good guys youve got at heart of dixie"

By: joshua jemison, AL

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" I purchased an Ultra Classic in 2006 from Heart of Dixie in Pelham Al.I have 13000 miles on my bike and enjoy the friendly dealership. I especially enjoy the wonderful parts department because of the way they work so hard and making the custome number #1. To Kevin and all of the people working in parts. I would like to say thank you for a job well done. "

By: Randall pelham, DE

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"saw the harley sign, when we rented a motel, room. next morning i went in , the staff,were very frendly, i went back later bought a harley v rod,I LOVE IT. my 3rd harley , if i buy again,it will be from JIM HICKS, and heart of dixie harley davidson.they treat you like family,the roll out the welcome mat,and if i, going to spend my money it,s going to be wheremy busness is appreaciated"

By: james wewahitchka, FL

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"I have been riding from the time I was 13. I always wanted a Harley. I came in to just look and dream, but drove out on my dream. Thank Leggs"

By: DavId Pell City, AL

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By: Timothy CLANTON, AL

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"The guys at Heart of Dixie are top notch. You could not ask for a better experience."

By: Casey W. Birmingham, AL

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"My 05 wide glide was giving me trouble, my selling dealer told me to ride it that nothing was wrong so I decided to take it to another dealer. during the visit and explanation of problems Bill started to use my LORD's name in vain and it offended me, so I called my wife and she got on the locator and found the number to H.O.D. I talked to Josh and told him my story, 200 miles later this man met me and greeted me like he really cared about my problem. He and Jackie took the time to listen to my bike told me what they would do, and I left knowing my machine was in good hands. To the owners of this dealership I would like to say that it is very hard to find people that will treat your business like it were theirs. These men should be commended for their dedication and professionalism. Thank you very much Monty SAVED BY GOD's GRACE"

By: Monty Hamilton, AL

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"A couple of weeks ago I was on my annual summer trip - this year was 2,400 miles. When I got into Birmingham I noticed a wobble in the front end of my 06 Streetglide. I went to your location and found out my rear spoke wheel was loose. Rowdy and Jackie went "WAY OUT OF THEIR WAY" to get me back on the road. I want to thank both of them and compliment them for a job well done. Wes Harvey - Wilmington, NC "

By: Harold Wilmington, NC

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"i just wanted to let ya'll know how news spreads. my good freind and sister ruth aka twisted sister broke down in alabama on her way from arkansas to florida. ya'll treated her like family. picked her and her bike up. fixed her arced battery cable and serviced her bike. all with out raping her wallet. a lot of harley dealerships have lost sight of customer service these days. it is much better than refreshing that ya'll treat people so good. doc went out of his way along with others to treat her like family. twisted sister has a great many freinds across the nation who ride in just about every state. 100's of people are already talking about you already. the good deed is all over the internet. if i ever get back to birmingham i will certainly go out of my way to do business with you. i will be ordering a part from you at a minimum online. thank you again for helping my freind. joel "tat" miller"

By: joel inverness, FL

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"We didn't come in expecting to walk out owning a 2005 Electra Glide Ultra Classic, we were just planning to get some t-shirts. We had been planning to get a bike but were lucky to walk in 2 hours after our bike was wheeled into the showroom floor. Jim, our salesman, was great, the price was better than we expected and Steven worked to get us a low payment. Everyone worked hard to make our purchase a great experience. In the first month we've ridden almost 3000 miles! You have our business...all the way from Huntsville."

By: TJ & Donna Huntsville, AL

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"I recently purchased a 2007 Electra Glide Classic. Cash was very knowledgeable and helpful throughout the experience, from my initial "window shopping" visit through walking me through the bike's features prior to my riding off with it. I had also considered a 2007 Electra Glide Standard and adding a Tour Pak and Cash took the time to research the costs involved, helping me to make an informed decision on which bike was right for me. Stephen worked the finance side for me, getting the best rate and terms, enabling me to purchase the Classic. I traded in a Dyna Superglide and am really enjoying riding the Classic. Thanks guys for a great buying experience!"

By: Dwayne Pleasant Grove, AL

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"Yall are great, service, bike selection everything but the internet I think you need to make it where we can view and purchase online it may be a little extra work on your part but I think it will be a great contribution to help keep harley the #1 in performance and satisfaction hope you take this into consideration thanks and godbless"

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"I purchased a 07' Ultra Classic. I fell in love with a Black Cherry Pearl color. I LOVE IT. I wish I had purchased this bike years ago. I would recommend this establishment to anyone. I love the place. Easy to get to and great location. Thanks again. Be safe and ride hard. Catman"

By: Anonymous Dora, AL

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"This past Saturday, I had the misfortune of a "dead" bike @ 5:00 in the afternoon, 5 miles from the dealership. A truck with trailer was sent promptly and my bike secured for the evening. I had already warned by husband that he'd likely have to drive our truck and trailer over 4 hours to come get me, but to my delight, your dealership is open at 10:00 am on Sunday and they had my battery replaced and I was out the door and rolling toward Nashville by 12:00 noon! Such fantastic service and convenience deserves comment, especially in this day when rude behavior seems the norm at SOME dealerships. The staff there is exceptionally friendly and helpful. I would name some of them but fear I'd leave someone out, so please extend my thanks to ALL the staff. I will certainly be back as a customer and will tell friends to be sure and shop there when passing through that area. You guys and gals ROCK!!! Kaye "

By: Kaye Bon Aqua, UT

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"The NEW store is very nice. New Management was a Big PLUS for the Harley Shop.The Harley Shop Has improved bigtime since the Manager (Jerry) was replaced..This Manager has a Great Attitude towards Customers & his Employees..Alot of our friends have seen this and alot of people will be back. **Thanks for the kind words. We love to have fun here.Our new manager is the best!**"

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"In November,2006 I purchased a Softail Standard, my wife and I enjoyed it so much that on March 2nd, she bought one of the new Nightsters, 3 weeks later my son came over from Mississippi and bought an 07 Sportster. Legs,,Steven,Doug, Josh, you guys are great!! It is a pleasure buying from Heart of Dixie Harley Davidson. I have 2 more sons,sooner or later, we'll be a 5 Harley family. Keep up the good work.......TJ"

By: TJ Concord, AL

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"I wanted to take a moment and thank you for your great southern hospitality.... I had been out on the road for 7 days and was on my second to last leg of my journey. It was getting close to needing fuel and I began looking for Harley Dealership Billboards, of course you can't just pull over for fuel without checking out the local dealership if there is one available. Well needless to say, "Heart of Dixie Harley Davidson" billboard appeared ..I pulled off the highway and checked out your store. Well, long story short a employee was checking out my bike, 05 Softail Deluxe, and he asked if I was leaking some fluid. My response was , "nah its only got 9k miles". I went in and looked around the store and had a cup of coffee and was ready to hit the road. As I was getting geared up I decided to take a look and see if there was a leak, to my dismay there was fluid everywhere !!! I freaked!! I went into the service department and explained my delima,I thought I was SOL because it was around 4 in the afternoon and being from out of town there would be no way they could get to my bike. The service person said to bring my bike around and he would look at it. When I came around he said he would check to see if he had someone available, sure enough here came one of your technicians... He took my bike in the back and within 20 minutes he came out with the problem in hand and my bike fixed !!! There was a o-ring in the speed sensor that broke, thank god that was all the bigger the problem was !!!!! I can't thank your service department enough for their hospitality and their ability to get my bike in and out so fast. Some may think that would have been the low point of my over 2800 mile journey, infact it was one of the highlights of my journey !! It makes a person realize why they own a Harley and that those who do are like family. I can't forget the employee that noticed the leak in the first place, without him my small problemn could have been a HUGE one... Again thank you for your assistance!!!! The date this occurred was 3/20/07 Sincerly, Dan Housley Rochester, IL"

By: Daniel rochester, IL

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"Even that I was not buying right then, but you still answered all my question, and you all weclomed my and my wife, not like other dealerships in town. When I'm ready to buy a new motorcycle, you all will be the first people I will deal with. Thanks for being the most friendly dealership in town."

By: Tony Pelham, AL

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"I PURCHASED MY 1200L SPORTSTER IN MAY 2006, HAVE RIDEN 8,000 MILES TROUBLE FREE.LUTHER WAS VERY HELPFUL, THE SERVICE DEPT. VERY CLEAN, NEAT AND THE GUYS WERE NICE. I HOPE TO BUY A NEW HERITAGE SOFTAIL CLASSIC IN THE NEXT YEAR ARE TWO AND IT WILL BE FROM HEART OF DIXIE. THANKS TO ALL YOUR PEOPLE WHO WERE GREAT."

By: JOE WEST BLOCTON, AL

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"My wife and were very impressed our first rate experience at your dealership. From sales to startup, the entire staff were top notch. I can already appreciate the quality Harley Davidson puts into their bikes. p.s. my wife had me on speakerphone soo the guys she works with could hear the "Fatboy" rumble."

By: James G. Maylene, AL

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"My husband and I recently bought our first Harleys from you guys. Your entire staff made us feel right at home and could not have been more helpful to us when we were asking questions. A big thanks to Luther, Doug, Cash and Chic."

By: Kim Pelham, AL

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"You have a great place! I have been treated like family everytime I have stopped by. You have courteous and professional sales people and service staff. Keep up the good work! "

By: Ken Fayette, AL

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"I just bought my first Harley and it was the most pleasent experance I have had in a major perchace, the people were friendly and very helpful, I HIGHLY recomend Heart of Dixie to all my friends and people I meet through my riding. Thank you all very much."

By: Donna Maplesville, AL

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"I have always had GREAT contact with Heart of Dixie HD~from parts/service/technical advice. Steve Gibbons and his staff in the Parts Department are knowledgeable and go out of their way to help no matter the question. The Service department always gets the job done quickly. Thanks! MERRY CHRISTMAS!"

By: Brian Northport, AL

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"I've heard that you sell bike over "list price". It makes me leary of shopping for a bike there. However, I've gotten parts and the service was always good. Reply: All of our bikes are priced at M.S.R.P."

By: Richard Helena, AL

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"On Nov 2nd, 2006, my dream came true, I bought a 2004 softail standard. Actually my wife and I just stopped in to look,but when we spotted this bike, that was it, I had to have it. Legs was our salesman, great guy, we had to wait a couple of hours because there were some other customers in front of us , their paperwork took a while, but legs kept us entertained. Overall it was a great experience, the whole staff are outstanding. TJ and Deborah Scalisi, Concord, Alabama "

By: TJ concord, AL

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"O MY GOD, I AM SO HAPPY THAT WE ARE NOW HARLEY OWNERS, THIS IS SOMETHING THAT I HAVE WANTED ALL OF MY LIFE SO NOW I AM A "BIKER CHICK". EVERY ENCOUNTER THAT I HAVE HAD WITH HEART OF DIXIE H-D HAS BEEN WONDERFUL. SO NOW I AM READY TO GO ON MY FIRST OFFICAL RIDE. LOVE YOU GUYS. THANKS FOR EVERYTHING. AND A VERY SPECIAL THANKS TO JEFF IN SALES AND STACY IN MOTORCLOTHES."

By: KENDRA MCCALLA, AL

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"At the beginning of my purchase of my 07 Heratage, it was a little rocky. But at the end and now, I would not go anywhere else to purchase a bike,service or accessories. I have recommended Heart of Dixie H-D to all of my friends. I am a first time Harley owner and very well pleased. Jeff, Rico, Stephen have been awesome. Ope and Josh are the best when it comes to service and answering questions. It is always a pleasure to visit Heart of Dixie H-D."

By: Bobby Bessemer, AL

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"I called your dealership the other day to get directions so I could stop in and get a t-shirt. "Bean" answered the phone and in her lovely souther drawl she told us exactly how to get there. She said, "Now ya'll don't eat before you get here, we've got some great food out back." When we got there we went straight to the back and were greeted by the service department and they told us to follow the crowd. We ate then hung out with some of your HOG members before we went in to meet "Bean." What a trip she was!! She kept us entertained the whole time we were in there!!! You all have a great staff there and we nominate "BEAN" to teach personality lessons for the other dealerships!!"

By: Becky & Tim Long Beach, CA

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"As I was headed from TN through AL to FL for a family vacation, I dropped my bike off for its 10K service. Josh in service took excellent care of me. I'd definitely say he under-promised and over-delivered! Detail job looked great as well. I will return to do more business in the very near future. I was impressed with the new facility and their clothing and accessories choices as well."

By: David Pulaski, TN

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"I had gone to the HD dealership in Montgomery and didn't get so much as "hello" let alone any help with a bike. My wife and drove to Heart of Dixie the next day and I rode home on my new Heritage Softail. I highly recommend this dealership to anyone planning to buy a new or used Harley. Rico was our salesman and he's great. Be sure to ask for him! Tommy McKinley"

By: Tommy & Kim Prattville, AL

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By: Keith Gardendale, AL

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"I bought my 02 Softail Std in November 2001. Ever since I have been very faithful about taking my bike in for the recommended servicing. The folks in the service department have ALWAY treated me with kindness and have done everything I needed to my bike. They are the greatest! Course the rest of the folks are super too... folks in parts, ladies in apparel, and of course the sales guys. Heart of Dixie Harley Davidson is my favorite HD shop for sure."

By: Lojuana Birmingham, AL

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"On may 19th myself and two others rode to your dealership to see your new bilding. Beautiful place with lots of bikes and accessories. Staff very very friendly. Overall,we had a good time. The only problem I had was that when we were leaving, I had a flat tire. I went to your service dept. for help and was told that everyone had gone to lunch. I hope this is not standard procedure during the weekdays. We were directed to a motorcycle shop and had no problem getting the tire plugged. I don't like to plug motorcycle tires, and was prepared to purchase a tire from you. I'll get one here in Montgomery. This does not stop me from visiting your dealership in the future. I wish you all the luck in the world. T.O. Betancourt 209 Cedar St. Montgomery, Alabama 36110 334-799-1854"

By: Thaddeus Montgomery, AL

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"Last week while we were traviling thru your state from Indiana to Florida our shifter came off on our 2002 Harley Ultra Classic. The Heart of Dixie Harley Davidson shop was our only hope and we are so lucky that we found them. Terri at the service department took us in as urgent and she was even so nice as to give us sunscreen for our burnt snowbird faces. The service department was fast and very nice and had us on our way in just a few minutes. We can not thank them enough for all the help and the service and the kindness they gave us. We appreciate it so much, thanks again. The Smith's from Indiana"

By: Ronnie and Pam Columbus, IN

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"I am from out of town, and had a problem with my bike. I called your service dept. and asked if I could bring my bike in to have them take a look at it. They had me bring it right in. They couldn't find anything wrong with the bike, they just charged the battery. When I picked up the bike they told me there wouldn't be any charge. This is a dealership I would come back to anytime. Thank you for your demonstration of Southern Hospitality. Thanks again, Tom"

By: Tom North Tonawanda, NY

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"If you are going to buy a motorcycle you need to buy a Harley,and if you buy a harley the best place to buy is Heart Of Dixie Harley Davidson. Sales and service are over the top.There is no need to look any other place. I looked and Heart Of Dixie beat everyone hands down.Rico, Rookie,and Opie are the best in the business."

By: chris pelham, AL

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"ALL OF YOU ARE VERY PROFESSIONAL. WHEN I'M THERE I FEEL LIKE I'M THE ONLY CUSTOMER IN THE BUILDING. KEEP UP THE GOOD WORK!!! KEN HOLLIS JR"

By: KEN JR PELHAM, AL

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"3-3-06 I limped into your dealership.(my gear shift lever came off my bike 50 miles south of Montgomery)I was lucky to not only make it to your dealership but to also catch 3 green light in the process as I exited the interstate. Your service manager and staff were not only eager to correct my problem, they were also quick to hard time me about the situation. I purchased my bike at your store in the spring of 04 from Tommy Hallmark. From purchase (Rookie did a good job)to 2 servicings and my recent incident, I have been impressed with the attitude and the willingness of your staff to take care of everyones needs. I do not find this attitude in many of the Harley stores that I visit. Hat's off to Opie and the service department and thank you again. "

By: Greg Santa Rosa Beach, FL

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"I am an over the road truck driver delivering to your city approx. 4 times a month just up into the industrial park behind your new location and stop in frequently for parts and supplies for my scoot. Weird as it sounds your dealership is more convienient for me than the one near my home; and I live just 45min. out from the plant in Milwaukee. Every time I have stopped I have been greeted in a friendly manner, the staff has been more than adiquate in helpfulness and product knowledge; and each visit has been a rewarding expierience. I look forward to visiting your new store soon. Coyote"

By: Keith WI

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"We purchased our first Harley yesterday and the experience was as fun as I hoped it would be. Rico, the salesman, Wow! He is exactly what we needed. He answered question in terms we could understand, he hand carried the paperwork, and he stayed on top of the process. All we had to do was have fun and of course write the check. Trish, in appareal, was so patient with us in our daunting task of choosing that perfect helmet. When we were done, we had the perfect Kevlar/Carbon fiber helmets. And Rookie, he's a trip! He made the paperwork fun. When it was time to drive away, Jerry, the General Manager, personally made sure we had met everyone and that all of our questions had been answered. When we rode away we were sad to leave because we had so much fun at Heart of Dixie, but we were exited about "Throttling Up and Hitting the Road". Thanks to everyone at Heart of Dixie for making us feel like part of the family! "

By: Jerry & Susie Alabamaster, AL

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"i had a bad first visit at your dealership 2 years ago but i came back and jeff wood and rookie treated me great they were very professional they took good care of me and earned my bussiness. thanks for the great deal and great treatment."

By: tim alabaster, AL

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"My Dream has come true, to own a Harley Davidson Road King Classic. Heart of Dixie Harley-Davidson, Jeff Wood,Rookie and staff were very helpful and knowledgable. Thank you for helping me go broke. (Ha Ha!!) Now comes the accessories! I may have some questions on installing them because I would like to do them myself. Thanks again! Rodney and Jerri Feltham"

By: Rodney & Jerri McCalla, AL

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"I wanted to thank everyone at Heart of Dixie for makeing my dream come true. It was my first bike (Harley)and everyone there went the extra mile just to make it happen. "

By: mike wilsonville, AL

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By: Josh Hoover, AL

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"STARS AREN'T REALLY ENOUGH TO EXPRESS THE APPRECIATION YOUR WHOLE STAFF SHOWS ME EVERY TIME I WALK AROUND THERE, EVERYONE ARE SO FRIENDILY HELPING AT ALL TIMES EVERYTIME WALK THRU THE DOOR OR JUST STANDING OUTSIDE. KEEP UP THE GOOD WORK TO EVERYONE AT HEART OF DIXIE H.D."

By: SAM ALABASTER, AL

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" I bought my first Harley this week. Larry, my salesman, made the entire experience such a pleasure. He walked me through the entire purchase process, answering even my most ridiculous questions, with honesty and professionalism. I am looking forward to a great relationship with Heart of Dixie. Thanks, Larry..... Chris Eddins"

By: Chris McCalla, AL

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"Best vehicle purchase experience I have ever had. Jeff was great to deal with even when I asked stupid questions. Everyone was very nice and very helpful. I had a minor issue and the Service Department immediately took care of it. Great dealership. "

By: Larry Helena, AL

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"Special Thanks to Steven, Pual, and their crew for the Excellent and FAST service on my Road King. I really appreciate the attention paid to every detail and keeping me up to speed. Thanks Guys!!!"

By: Rooster Montevallo, AL

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"A great experience when purchasing a new ride. Rico was excellent with regard to providing access to all available inventory, and Rookie made the painful task of signing much more bearable. I will be spending a lot of time there. Great atmosphere."

By: Joe Alabaster, AL

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"I Thank u Guys very much for fixin' my moms bike because when we rode it, it was like ridin' on the wind"

By: Edward

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"I would just like to say that when I brought my bike in to be serviced, the wash boy (I think his name is Tacklebox) did a wonderful job .... my bike has never looked so good; it looked better than it did when i got it.......Thanks!"

By: Anonymous peham, AL

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"I would like to let everyone know that I have visited ten different Harley-Davidson dealerships in the southeastern U.S. Heart of Dixie in Pelham Alabama is the only one I recommend doing business with. Jerry Payne and his staff are cordial and professional. I would like to tell Jerry and ALL his staff THANK YOU!!"

By: Michael Haleyville, AL

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"Thanks for making my purchase a great experience. Be back soon for one for my wife."

By: Keith Alabaster, AL

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"Great Experience with the people of Heart of Dixie!!"

By: Mark & Margaret Lincoln, AL

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"I live in Auburn and have been going to the Harley shop there. For some reason when i got ready to trade my bike in for a new one I decided to go to 3 stores. Auburn, Montgomery and Pelham. Out of the three Heart of Dixie was by far the Best. The manager there (Mike) is the best people skills person I have ever witnessed in my life. I had my wife and 2 other couples with me that day. They all felt the same way. He treated each and everyone of us like we were his best friends. I will do all my business with them from now on! Thanks guys! Awesome job! Ü "

By: D Auburn, AL