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MDA And Harley-Davidson Online Auction
August 27, 2008
5th Annual Leather And Ice Auction
August 22, 2008

Additional News




Testimonials
What some of our customers say about our dealership.

To add a testimonial of your own, submit it on the Customer Survey Page.

"I just wanted to say that I had a very good experience with the purchase of my 2009 FLHX from Heart of Dixie HD. While I was walking around waiting on paper work to get done I was asked by almost everyone in the dealership if they could help me, that is a big change from the first time I ever walked into thid dealership. I would definitly recommend buying your Harley-Davidson from them!"
By: Kyle    Eastaboga,AL
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"I HAVE FOUND A NEW HOME @ HEART OF DIXIE, WITH THERE TOP NOTCH SALES TEAM I'M A PROUD OWNER OF A 08 ROCKER C, I VISITED MANY DEALERSHIPS FROM NORTH AL. TO SOUTH AL. WITH IN FIFTEEN MINUTES OF TALKING TO THE SALESMAN SCOTT I KNEW I WOULD MAKE A PUCHASE FROM H.O.D."
By: michael    gadsden,AL
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"My Husband and I were looking to get another bike. We was searching on the internet to save in all the driving time. We walked out Saturday evening with a new 2008 Ultra Classic Electra Glide. Travis & Doug worked with us on everything, even filling it up with gas. We are very pleased. My wife was surprized I did not sleep next to the bike when we got it home. Thank You all for your hard work and such a nice place. Tony & Debbie James Millbrook,AL"
By: Anthony     Millbrook,AL
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"I have been riding HD's for 37 years , and have dealt with dealerships all across the country .. I have had good and bad experiences .. We were in the market for another bagger .. Late Saturday , almost closing time , I spoke to Robbie Nix , and he called me back well after closing time .. I told him we would see him on Sunday afternoon to look at the bike .. Long story , short , we got the scooter Sunday and had a great experience with Robbie and Doug in the Buisness Office .. Came back Monday to pick the bike up , was introduced to managers in each department and given a tour of the service department .. Really great to have a great , not good experience with a dealer who is not so far away .. "
By: John    Prattville,AL
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"I have to say Wow!! what a great place! I went to a dealer south of you on 6/28/08 and could not even get a Hello, May I help you, or anything. A friend suggested for me to drive up to Pelham and visit Heart of Dixie. I did just that and drove away on my new 08 1200N. Everybody was great in every department I was taken to. Maybe you all should take over the dealership south of you. I will continue to drive the extra 60 miles to Heart of Dixie for ALL my Harley needs. Thanks and keep up the great work."
By: James    Verbena,AL
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"I purchased a 2007 Screaming Eagle Ultra Classic and I love the bike,it's a beast.The dealer worked very hard to get all the books and extra keys etc.from the seller as they were not that cooperative once they traded the bike in.I want to thank Ray Ronk for that little extra he went through to get these things.Thank You. Joe Cody"
By: Joseph    indialantic,FL
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"I was interested in purchasing a new Harley and have been to four dealerships in Alabama before visiting Heart of Dixie. From the time I walked in the door, everyone in the dealership made you feel like you have known them for years. I met with salesman Travis Walton who I had chatted with over the internet and was able to make a deal within a few hours. I recommend to anyone in the state to go here first and have a look around and meet all the talented folks working there. I will drive the extra 100 miles to this dealership for all my needs on my new Harley. You just don't meet this kind of staff at any Harley dealership."
By: Michael    Honoraville,AL
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"later I picked up the bike, got a tour of the facilties,shop,ect. and two free shirts! The two young boys in the shop helped load me on a trailer and I brought it home. I am very happy! I will return there even though it is a long way from home. Thanks so much!"
By: Bill     Kosciusko,MS
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"I had two bad experiences with the HOD service department and vowed never to have my bike serviced there again. Well, while out riding one day I stopped by to pick up some extra bulbs and some cleaning solution. While there I was talking to Mike Gay, he was telling me about all of the changes that had been made at the dealership and his service/business philosophy. I then told him about my unfavorable experience with the service department and he asked me if I would give them a chance to make right. Well I did, and what a pleasant experience it was. They were very busy that day but the service writer took the time to acknowledge my presence and tell me that he would be with me in just a moment (that is a sign of professionalism). I gave him a brief history of the problem (fuel gage stuck on full) and he took the bike in. 3 days later I received a call that the bike was ready. The service ticket detailed what was done and I left. Five tanks of gas later and it is still working as it should. Thank you Mike for all of your hard work it has paid off. Thank you to the service department for your professionalism. Joey Jones 205.296.6234 "
By: Joey    Hoover,AL
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"YOU GUYS ARE AWESOME!!!I was down there today 4-5-08. Bought a 08 sporster 883.Everyone down there was super nice in evry department.Thank you for all the help and dedication to makeing sure we felt at home!!!!"
By: jason    athens,AL
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"my salesman jeffand scott in parts are two very cool guys they took good care of me and made me part of the harley family thanks guys p.s. ive contacted harley home office and told them what good guys youve got at heart of dixie"
By: joshua    jemison,AL
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" I purchased an Ultra Classic in 2006 from Heart of Dixie in Pelham Al.I have 13000 miles on my bike and enjoy the friendly dealership. I especially enjoy the wonderful parts department because of the way they work so hard and making the custome number #1. To Kevin and all of the people working in parts. I would like to say thank you for a job well done. "
By: Randall    pelham,DE
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"saw the harley sign, when we rented a motel, room. next morning i went in , the staff,were very frendly, i went back later bought a harley v rod,I LOVE IT. my 3rd harley , if i buy again,it will be from JIM HICKS, and heart of dixie harley davidson.they treat you like family,the roll out the welcome mat,and if i, going to spend my money it,s going to be wheremy busness is appreaciated"
By: james    wewahitchka,FL
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"I have been riding from the time I was 13. I always wanted a Harley. I came in to just look and dream, but drove out on my dream. Thank Leggs"
By: DavId    Pell City,AL
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By: Timothy    CLANTON,AL
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"The guys at Heart of Dixie are top notch. You could not ask for a better experience."
By: Casey W.    Birmingham,AL
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"My 05 wide glide was giving me trouble, my selling dealer told me to ride it that nothing was wrong so I decided to take it to another dealer. during the visit and explanation of problems Bill started to use my LORD's name in vain and it offended me, so I called my wife and she got on the locator and found the number to H.O.D. I talked to Josh and told him my story, 200 miles later this man met me and greeted me like he really cared about my problem. He and Jackie took the time to listen to my bike told me what they would do, and I left knowing my machine was in good hands. To the owners of this dealership I would like to say that it is very hard to find people that will treat your business like it were theirs. These men should be commended for their dedication and professionalism. Thank you very much Monty SAVED BY GOD's GRACE"
By: Monty    Hamilton,AL
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"A couple of weeks ago I was on my annual summer trip - this year was 2,400 miles. When I got into Birmingham I noticed a wobble in the front end of my 06 Streetglide. I went to your location and found out my rear spoke wheel was loose. Rowdy and Jackie went "WAY OUT OF THEIR WAY" to get me back on the road. I want to thank both of them and compliment them for a job well done. Wes Harvey - Wilmington, NC "
By: Harold    Wilmington,NC
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"i just wanted to let ya'll know how news spreads. my good freind and sister ruth aka twisted sister broke down in alabama on her way from arkansas to florida. ya'll treated her like family. picked her and her bike up. fixed her arced battery cable and serviced her bike. all with out raping her wallet. a lot of harley dealerships have lost sight of customer service these days. it is much better than refreshing that ya'll treat people so good. doc went out of his way along with others to treat her like family. twisted sister has a great many freinds across the nation who ride in just about every state. 100's of people are already talking about you already. the good deed is all over the internet. if i ever get back to birmingham i will certainly go out of my way to do business with you. i will be ordering a part from you at a minimum online. thank you again for helping my freind. joel "tat" miller"
By: joel    inverness,FL
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"We didn't come in expecting to walk out owning a 2005 Electra Glide Ultra Classic, we were just planning to get some t-shirts. We had been planning to get a bike but were lucky to walk in 2 hours after our bike was wheeled into the showroom floor. Jim, our salesman, was great, the price was better than we expected and Steven worked to get us a low payment. Everyone worked hard to make our purchase a great experience. In the first month we've ridden almost 3000 miles! You have our business...all the way from Huntsville."
By: TJ & Donna    Huntsville,AL
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"I recently purchased a 2007 Electra Glide Classic. Cash was very knowledgeable and helpful throughout the experience, from my initial "window shopping" visit through walking me through the bike's features prior to my riding off with it. I had also considered a 2007 Electra Glide Standard and adding a Tour Pak and Cash took the time to research the costs involved, helping me to make an informed decision on which bike was right for me. Stephen worked the finance side for me, getting the best rate and terms, enabling me to purchase the Classic. I traded in a Dyna Superglide and am really enjoying riding the Classic. Thanks guys for a great buying experience!"
By: Dwayne    Pleasant Grove,AL
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"Yall are great, service, bike selection everything but the internet I think you need to make it where we can view and purchase online it may be a little extra work on your part but I think it will be a great contribution to help keep harley the #1 in performance and satisfaction hope you take this into consideration thanks and godbless"
By:     ,XX
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"I purchased a 07' Ultra Classic. I fell in love with a Black Cherry Pearl color. I LOVE IT. I wish I had purchased this bike years ago. I would recommend this establishment to anyone. I love the place. Easy to get to and great location. Thanks again. Be safe and ride hard. Catman"
By: Anonymous    Dora,AL
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"This past Saturday, I had the misfortune of a "dead" bike @ 5:00 in the afternoon, 5 miles from the dealership. A truck with trailer was sent promptly and my bike secured for the evening. I had already warned by husband that he'd likely have to drive our truck and trailer over 4 hours to come get me, but to my delight, your dealership is open at 10:00 am on Sunday and they had my battery replaced and I was out the door and rolling toward Nashville by 12:00 noon! Such fantastic service and convenience deserves comment, especially in this day when rude behavior seems the norm at SOME dealerships. The staff there is exceptionally friendly and helpful. I would name some of them but fear I'd leave someone out, so please extend my thanks to ALL the staff. I will certainly be back as a customer and will tell friends to be sure and shop there when passing through that area. You guys and gals ROCK!!! Kaye "
By: Kaye    Bon Aqua,UT
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"The NEW store is very nice. New Management was a Big PLUS for the Harley Shop.The Harley Shop Has improved bigtime since the Manager (Jerry) was replaced..This Manager has a Great Attitude towards Customers & his Employees..Alot of our friends have seen this and alot of people will be back. **Thanks for the kind words. We love to have fun here.Our new manager is the best!**"
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"In November,2006 I purchased a Softail Standard, my wife and I enjoyed it so much that on March 2nd, she bought one of the new Nightsters, 3 weeks later my son came over from Mississippi and bought an 07 Sportster. Legs,,Steven,Doug, Josh, you guys are great!! It is a pleasure buying from Heart of Dixie Harley Davidson. I have 2 more sons,sooner or later, we'll be a 5 Harley family. Keep up the good work.......TJ"
By: TJ    Concord,AL
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"I wanted to take a moment and thank you for your great southern hospitality.... I had been out on the road for 7 days and was on my second to last leg of my journey. It was getting close to needing fuel and I began looking for Harley Dealership Billboards, of course you can't just pull over for fuel without checking out the local dealership if there is one available. Well needless to say, "Heart of Dixie Harley Davidson" billboard appeared ..I pulled off the highway and checked out your store. Well, long story short a employee was checking out my bike, 05 Softail Deluxe, and he asked if I was leaking some fluid. My response was , "nah its only got 9k miles". I went in and looked around the store and had a cup of coffee and was ready to hit the road. As I was getting geared up I decided to take a look and see if there was a leak, to my dismay there was fluid everywhere !!! I freaked!! I went into the service department and explained my delima,I thought I was SOL because it was around 4 in the afternoon and being from out of town there would be no way they could get to my bike. The service person said to bring my bike around and he would look at it. When I came around he said he would check to see if he had someone available, sure enough here came one of your technicians... He took my bike in the back and within 20 minutes he came out with the problem in hand and my bike fixed !!! There was a o-ring in the speed sensor that broke, thank god that was all the bigger the problem was !!!!! I can't thank your service department enough for their hospitality and their ability to get my bike in and out so fast. Some may think that would have been the low point of my over 2800 mile journey, infact it was one of the highlights of my journey !! It makes a person realize why they own a Harley and that those who do are like family. I can't forget the employee that noticed the leak in the first place, without him my small problemn could have been a HUGE one... Again thank you for your assistance!!!! The date this occurred was 3/20/07 Sincerly, Dan Housley Rochester, IL"
By: Daniel    rochester,IL
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"Even that I was not buying right then, but you still answered all my question, and you all weclomed my and my wife, not like other dealerships in town. When I'm ready to buy a new motorcycle, you all will be the first people I will deal with. Thanks for being the most friendly dealership in town."
By: Tony    Pelham,AL
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"I PURCHASED MY 1200L SPORTSTER IN MAY 2006, HAVE RIDEN 8,000 MILES TROUBLE FREE.LUTHER WAS VERY HELPFUL, THE SERVICE DEPT. VERY CLEAN, NEAT AND THE GUYS WERE NICE. I HOPE TO BUY A NEW HERITAGE SOFTAIL CLASSIC IN THE NEXT YEAR ARE TWO AND IT WILL BE FROM HEART OF DIXIE. THANKS TO ALL YOUR PEOPLE WHO WERE GREAT."
By: JOE     WEST BLOCTON,AL
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"My wife and were very impressed our first rate experience at your dealership. From sales to startup, the entire staff were top notch. I can already appreciate the quality Harley Davidson puts into their bikes. p.s. my wife had me on speakerphone soo the guys she works with could hear the "Fatboy" rumble."
By: James G.    Maylene,AL
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"My husband and I recently bought our first Harleys from you guys. Your entire staff made us feel right at home and could not have been more helpful to us when we were asking questions. A big thanks to Luther, Doug, Cash and Chic."
By: Kim    Pelham,AL
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"You have a great place! I have been treated like family everytime I have stopped by. You have courteous and professional sales people and service staff. Keep up the good work! "
By: Ken    Fayette,AL
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"I just bought my first Harley and it was the most pleasent experance I have had in a major perchace, the people were friendly and very helpful, I HIGHLY recomend Heart of Dixie to all my friends and people I meet through my riding. Thank you all very much."
By: Donna    Maplesville,AL
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"I have always had GREAT contact with Heart of Dixie HD~from parts/service/technical advice. Steve Gibbons and his staff in the Parts Department are knowledgeable and go out of their way to help no matter the question. The Service department always gets the job done quickly. Thanks! MERRY CHRISTMAS!"
By: Brian    Northport,AL
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"I've heard that you sell bike over "list price". It makes me leary of shopping for a bike there. However, I've gotten parts and the service was always good. Reply: All of our bikes are priced at M.S.R.P."
By: Richard    Helena,AL
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"On Nov 2nd, 2006, my dream came true, I bought a 2004 softail standard. Actually my wife and I just stopped in to look,but when we spotted this bike, that was it, I had to have it. Legs was our salesman, great guy, we had to wait a couple of hours because there were some other customers in front of us , their paperwork took a while, but legs kept us entertained. Overall it was a great experience, the whole staff are outstanding. TJ and Deborah Scalisi, Concord, Alabama "
By: TJ    concord,AL
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"O MY GOD, I AM SO HAPPY THAT WE ARE NOW HARLEY OWNERS, THIS IS SOMETHING THAT I HAVE WANTED ALL OF MY LIFE SO NOW I AM A "BIKER CHICK". EVERY ENCOUNTER THAT I HAVE HAD WITH HEART OF DIXIE H-D HAS BEEN WONDERFUL. SO NOW I AM READY TO GO ON MY FIRST OFFICAL RIDE. LOVE YOU GUYS. THANKS FOR EVERYTHING. AND A VERY SPECIAL THANKS TO JEFF IN SALES AND STACY IN MOTORCLOTHES."
By: KENDRA    MCCALLA,AL
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"At the beginning of my purchase of my 07 Heratage, it was a little rocky. But at the end and now, I would not go anywhere else to purchase a bike,service or accessories. I have recommended Heart of Dixie H-D to all of my friends. I am a first time Harley owner and very well pleased. Jeff, Rico, Stephen have been awesome. Ope and Josh are the best when it comes to service and answering questions. It is always a pleasure to visit Heart of Dixie H-D."
By: Bobby     Bessemer,AL
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"I called your dealership the other day to get directions so I could stop in and get a t-shirt. "Bean" answered the phone and in her lovely souther drawl she told us exactly how to get there. She said, "Now ya'll don't eat before you get here, we've got some great food out back." When we got there we went straight to the back and were greeted by the service department and they told us to follow the crowd. We ate then hung out with some of your HOG members before we went in to meet "Bean." What a trip she was!! She kept us entertained the whole time we were in there!!! You all have a great staff there and we nominate "BEAN" to teach personality lessons for the other dealerships!!"
By: Becky & Tim    Long Beach,CA
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"As I was headed from TN through AL to FL for a family vacation, I dropped my bike off for its 10K service. Josh in service took excellent care of me. I'd definitely say he under-promised and over-delivered! Detail job looked great as well. I will return to do more business in the very near future. I was impressed with the new facility and their clothing and accessories choices as well."
By: David    Pulaski,TN
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"I had gone to the HD dealership in Montgomery and didn't get so much as "hello" let alone any help with a bike. My wife and drove to Heart of Dixie the next day and I rode home on my new Heritage Softail. I highly recommend this dealership to anyone planning to buy a new or used Harley. Rico was our salesman and he's great. Be sure to ask for him! Tommy McKinley"
By: Tommy & Kim    Prattville,AL
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